I've worked with Andy for quite a few years now – pretty creative and cool guy whose heart is in the right place. Unfortunately, I think we find ourselves on opposite sides of the fence a lot. Me, the IT guy – driven by questions like; are we on time and on budget? How do we know we're creating value? Is there a cheaper/better way – and what exactly is better? While Andy's the creative guy – works strange hours and likes it. Comes up with all kinds of cool and maybe just a few, not so cool ideas – whether you think you need them or not. Sort of like the guy behind the curtain, he's the Wizard of our Internet Oz.
This time however I think I agree with his latest blog post, though for very different reasons (and maybe a bit off topic). I've been around technology long enough to have watch many trends come and go. Heck, some of them, like a bad penny, have come back from the dead more than a few times only to fail again and again. Don't get me wrong recent innovations – blogs, pod-casting, RSS – they have potential to change many things, if not our lives; especially in the arena of television and radio. However, technology and trends come and go so fast, it's just not viable for business to adopt each "next big thing". I know some of you may think I've lost it and crossed over to the dark side, but I disagree. It does make sense to play, a little R&D if you will – I'll support that to my dieing day. But, to invest huge chunks cash into emerging trends – well, I think I'll sit back and wait a bit for the bus. If I can play but keep my cost to a minimum; that will enable me to write the big check when it's time to buy a ticket on the proverbial bus, maybe even buy a bus or two of my own – I'm o.k not inventing the bus.